Objective
The objective of this research would be to examine how “mother admirers” influence on the existing models off parasocial dating between fans and idols and also to get deeper skills with the reasons underlying the brand new purchase of idol dolls. At the same time, because of the such as the experience and perspectives from male idol admirers, the research seeks so you can develop the brand new comprehension of lover conclusion and boost knowledge of brand new reasons riding idol-doll practices.
Design/methodology/approach
Getting idol-toy consumers while the research objects, this research presented textual analysis and also in-depth interview to understand more about fans’ motives for buying idol dolls.
Results
Idol doll commands are passionate because of the emotional attachment, like certainly mommy admirers which seek to introduce a feeling of manage and keep a mother–child dating. At exactly the same time, buying idol dolls may act as a disguise for girlfriend fans to full cover up their personal aspirations regarding their idols. Moreover, idol dolls serve as semiotic identifiers, attracting including-minded fans and putting on society detection. It ought to be indexed you to men idol admirers, who’re thought deviant regarding male normative, deal with analysis in the feminine-dominated groups, trying to find subsequent proof of credibility.
Fundamental effects
This study produces understanding the motives behind idol-toy commands and certainly will help marketers in catering to your psychological requires out-of fans, eg mommy admirers, by the making and you will marketing dolls you to resonate the help of its need feel off connection.
Public ramifications
By recognizing and you can emphasizing the good areas of lover points, this research contributes to the latest constant process of de-demonization and you can normalization away from fandom. At exactly the same time, this research including seeks in order to donate to a very complete wisdom of fight and you can emotional demands of your Chinese young age bracket.
Originality/value
This research explores the fresh new lower than-researched mother-partner group’s psychological means and their motives of purchasing idol-dolls. In addition it recognizes this new distinct viewpoints and you may event off men idol fans, bringing a new and you will unique advice to the idol-toy usage.
step one Introduction
” tabindex=”0″> centered on celebrities’ styles were ended up selling as the a separate setting to possess Chinese admirers to share its good passion because of their beloved idols, leading to the creation of a separate Chinese fandom community. Into the Weibo (one of the most preferred social media networks during the China), the net neighborhood to own idol-doll-creators, people, and you may idol fans presently has compiled more than 460,000 supporters which will be extremely women-dominated. With this platform, extremely common enthusiasts, who’s a huge line of idol dolls, to publish adorable photographs and you will share its knowledge in the dressing and you will applying makeup to their “newborns.” According to newest consumer declaration, among idol-toy participants, brand new post-2000 age group is short for the greatest ratio, interacting with 43 %, accompanied by this new post-1995 generation ranks 2nd, which have an amount at the twenty six % (“2021 Pure cotton Toy Professionals Understanding Report” 2021). For this reason, Age group Z, some one, individuals born amongst the later 1990s and also the very early 2010s (Priporas ainsi que al. 2020), definitely engages with idol-doll orders using entertaining social networking programs.
About day and age away from participatory fandom and you will fan discount, fans’ practices tastes and their perceived reference to idols are very subjects out-of informative search. Just how fans connect with superstars has been recognized as parasocial interaction-the new nonreciprocal, fictional communication ranging from admirers and you will media personae (Liebers and you can Schramm 2019; Yan and Yang 2021) du kan prova dessa. In recent times, admirers actively getting into this new parasocial dating fantasize regarding the an almost kinship having idols, as long as they might manage, or at least keeps a noticeable amount of effect on the idols. With the Chinese social network, there clearly was a development in which fans, specifically people, make reference to by themselves due to the fact idols’ moms and dads, aunts, or sisters. When you are earlier in the day research has generally checked-out parasocial relationships predicated on heterosexual norms and you can fans’ close ambitions on idols (we.elizabeth., “girlfriend/wife admirers” from idols), nothing has been known from the “mother admirers”,“Mother admirers,” refer to admirers (typically female admirers) who are co-fostering idols/celebs because their elderly female loved ones. They state themselves since the mother of idol and tend to be indulgent to help you idols, delivering them while the precious, innocent kids who need its additional care (Yan and you will Yang 2021).